About PurePulp

A direct connection between you and your tree. Nothing in between.

PurePulp was founded with a simple idea: the people who grow fruit should keep most of the money you pay for it. The conventional mandi system takes 60–70% of every rupee between the customer and the farmer. We’ve cut out the middlemen — so farmers earn fairly, and you get fruit that hasn’t spent two weeks on a truck.

How we work

You adopt a tree on a real, certified-organic farm in coastal Maharashtra. Our partner farmer cares for it through the season and sends you regular photo / video updates as it flowers and fruits. When the harvest is ready, it’s hand-picked at peak ripeness and shipped to your door within 48 hours.

What we stand for

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Truly organic

Zero pesticides. Soil-tested farms. Certified by independent third parties.

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Farmer-first

Our farmers earn up to 3× more than they would at the traditional mandi.

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Traceable

Every tree has a PP-ID. You see the exact plot it stands on, photos at every stage.

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Fresh, fast

Harvested to order, packed the same day, delivered in 48 hours. No cold chain — just speed.

Our farms

We work with three clusters of small farmers across coastal Maharashtra — none larger than five acres. Every farmer is paid weekly during the harvest season directly into their bank account.

Ratnagiri Alphonso Cluster

Ratnagiri, Maharashtra · Alphonso (Hapus)

12 farmers · 380+ trees under care

Devgad Heritage Orchards

Devgad, Sindhudurg · Devgad Alphonso

8 farmers · 210+ trees under care

Sahyadri Chikoo Co-operative

Dahanu, Palghar · Chikoo (Sapodilla)

6 farmers · 140+ trees under care

Get in touch

Want to visit a farm, partner with us, or just say hello?


Adopt your tree →